In this fast-paced world of machine-made produce, the handmade industry is struggling to grow to its full potential. Therefore, The Color Caravan, a social enterprise, based in India, supports traditional artisans, sustains indigenous craft skills, while empowering rural women.
Paving the way for not only a better future for these communities but also an opportunity to wow the world with all the uniqueness that handmade truly has to offer.
Swati has over twenty years of diverse work experience spread across design, e-commerce, digital media, artisanal sector and cultural experiences space.
Born and raised in Lucknow, she is an alumni of the prestigious La Martiniere Girls' College, and studied Commercial Arts from South Delhi Polytechnic for Women, Delhi. She is also a Goldman Sachs 10000 Women Scholar.
Swati has travelled extensively in rural India to explore and learn about indigenous cultures and work with artisans across the country. She quit the corporate rat race in 2010 to start The Color Caravan and has been working at the grassroots with artisanal communities to empower them and sustain and promote indigenous craft skills.
In 2016 she eventually took another a leap of faith which resulted in she and The Color Caravan moving to the hills with the intent of slowing down and working with the local community. She also curates and facilitates cultural immersive experiences focusing on indigenous crafts, food and forest healing.
Swati serves as a mentor & volunteer to various craft enterprises, cultural and social initiatives & movements. She has been featured by media publications like HT Mint, The Economic Times, The Better India, The Telegraph, Better Homes & Garden and WION channel. In 2019, she was invited to speak about her work on the prestigious TEDx platform.
A farm girl at heart, she is striving for a slow paced, self-sufficient and intentional life based out of Naggar, a quaint village in the Kullu valley of Himachal Pradesh. She likes to create things from the scratch with her hands, enjoys cooking and loves solo hiking in the woods.